KICKERS

Professional Videos • 90 Seconds or Less • Delivered While You Wait

For only $299 you'll walk away with one great video! See our samples below.

INTRODUCE YOUR BUSINESS, PRODUCTS or SERVICES

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MAKE A PROFESSIONAL FIRST IMPRESSION

Kickers are produced in our downtown Loveland, CO, studio with the high-quality cameras, professional lighting and audio we normally use on big location gigs.

Send us your script and we'll load it in our teleprompter so you can work on your delivery and not worry about forgetting anything you wanted to say.

We add royalty-free music and custom graphics to your stand-up scenes to compliment your branding. And we can integrate your logo and photos to highlight your personality and message.

And best of all, you walk away with your finished files in about two hours.

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HOW LONG SHOULD YOUR VIDEO BE?

The presentation/script shouldn’t be less than 30 seconds and shouldn't be more than 90 seconds for the finished production. If your presentation is longer than 90 seconds there will be an additional charge of $50 for each increment of 30 seconds over 90 seconds.

A minute is a good goal for various social media and online uses as well as the general audience attention span. Uses for this video include: websites, email links, social media, crowd-funding, job seekers, blogs, live presentations, YouTube, etc.

YOUR SCRIPT

Keep in mind people want to hear and see your passion and make a connection with you, your organization, product or service. It’s important to make sure your message is conversational and not too technical. Read your script out loud to get a sense of timing and friendly tone. Be sure to inject your personality and have fun.

RECORDING YOUR PRESENTATION

Expect to take around 20 minutes to record your presentation. There will be a teleprompter available to use. Please email us your script a day in advance so we can have it loaded into the prompter for you.

We will record you doing your presentation a few times and from varied camera focal lengths (some closer and some wider). If you make a mistake, it’s no problem to stop and start again. Tweaks during presentations are common and expected, though it’s best to be consistent with the content delivery from take to take. We may even have some wording thoughts for you as you present.

LOGOS/IMAGES

Please email in advance or bring high quality logos, images, or photos you’d like to have in your spot. The highest resolution you have is needed and a minimum of 1900 pixels for the longest side of the image. We recommend not to bring more than 8 photos or images and know they may not be all used.

ON-SCREEN GRAPHICS

You may want to consider a few important points for clarification as on-screen graphics. You may email them in advance, bring them electronically, or printed. We’ll have some video friendly fonts to choose that will best match your branding. Thoughts for those may include:

- product or service lists

- specials

- quotes

- content points for emphasis

- contact information (i.e. website)

- your name and title

BACKGROUNDS

We will have several backdrops to choose from — white, black, red, gray, blue and black fabric or a bookcase. The colors can be solid or we can put a light in the center giving a bit of a gradient. This light color can coordinate with your branding or website or simply compliment your clothing.

HAIR, MAKE-UP, WARDROBE

We ask you to come camera ready. We will not be providing a make-up artist, hair stylist or wardrobe person on the set. You may bring a couple clothing options to make final decisions once you see the backdrops. These will mostly be waist up shots. As for face make-up, if needed we have oil absorbing cloths as well as matte, oil absorbing powder to take care of shine. The lights and camera will tend to exaggerate any shine at the high points of your face (forehead, nose tips, cheeks and chin).

MUSIC

We will also have some stock music pieces (licensed to use and copyright free) to choose from if you’d like to have music. Music adds a nice bit of energy to fit your style or personality.

FINAL PRODUCT

Typically we edit the final piece immediately and you will walk out the door with a flash drive containing your finished video.

PAYMENT

You can make your payment with a check payable to Shadow Play Films, a credit card via PayPal or good, old cash.

CLICK HERE TO SEE HOW TO USE YOUR KICKER VIDEO

HOW TO USE YOUR KICKER VIDEO.

The widest use of your Kicker video is to have several options to get viewers. Certain videos may not benefit from all these options so we’ll walk you through the possibilities.

The overall concepts when it comes to online videos are Video Hosting and Linking.

Video Hosting refers to a service (YouTube, Vimeo, etc.) that you upload your videos to and allows you to Link to it. You can set up links from a variety of sources including websites, LinkedIn profile pages, emails, Facebook pages, etc.

YouTube

Since most of YouTube is directly searched (meaning people go to YouTube and start looking for videos) YouTube is a good fit if you are promoting a business, product or service or a non-profit. It is less desirable for job-seekers or other more targeted uses.

To get started on YouTube, create an account and post your video.

IMPORTANT: Name your video for best search results.

For example - a name like “Introducing Jolly Good Tours” might accurately describe the video but a better name for YouTube might be “Guided Tours of England, Scotland and Ireland.”

IMPORTANT: Set up your videos to display properly.

YouTube wants to have pop-up ads (they call it monetizing) and they want to suggest other videos after yours has played. Unless you have more videos or a YouTube Channel you may not want these extra items. You can disable these settings when you first upload. Also be aware that YouTube has limited options for Thumbnails (the image that appears before you play the video). Select this carefully because once it’s selected, it can’t be changed unless you re-upload and get a new link. This means your previous link will no longer function.

You can use YouTube links most anywhere but others services offer better options for businesses, business website links and individuals.

Embed your video in your LinkedIn profile

We recommend you create a free Vimeo account (vimeo.com) and host your video there for this use.

Naming the video here is less important because few people search Vimeo directly. For example, “Introducing Jolly Good Tours” is a great Vimeo name. The name appears anytime someone watches the video.

You can also set up the video for a variety of viewing and end-of-video options. Unlike YouTube, Vimeo allows you to change these settings at any time without the need for uploading the file again, keeping your original link active. The settings you may want to adjust include: Title, Thumbnail, Privacy and Embed (how much information is displayed before you play the video).

Once you have the video uploaded and configured, use the Vimeo link on your LinkedIn profile page.

Embed a link to your video in your email

As with video embedding for LinkedIn, we recommend you create a free Vimeo account (vimeo.com) to host your video for email links.

If you have already created and set up the Vimeo link as noted above, use this same link for email purposes.

SPF will provide you with an Email Link Button jpeg. Drop this image in your email (in the body or signature), select it and use the command that allows you to Create or Add a Link. Add the Vimeo link to the jpeg and now when the recipient mouses over it, it will highlight indicating it’s a link. Also, put a little text telling the recipient that the picture is a link to your video - “Please click on the picture to watch my video.”

Please note - this feature doesn’t work on web-based email programs like Gmail.

To get more information and schedule your Kicker please call Brenda 970.215.4997 or email Brenda@shadowplayfilms.com

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